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Emerging Technology Forum: The future of AI-powered customer solutions - Roundup

2022年9月29日星期四, Manchester Digital hosted its latest Emerging Technology Forum at the Manchester Technology Centre, focusing on AI-powered customer solutions. 

随着人工智能的发展壮大, digital transformation waves and helps us to solve more business challenges than ever before, we gathered to discuss some of the ways that businesses are harnessing the power of AI and what the future may bring.

本次活动是由 Bruntwood科技 特邀演讲嘉宾:

  • Mark Chamberlain, Chief Evangelist at Lokulus
  • Dr Maria Aretoulaki, Principal Consultant Consumer Solutions & 经验 GlobalLogic英国&I
  • Professor Nira Chamberlain, Professional Head of Discipline for Data Science at 阿特金斯
  • 尼克McCafferty, Business Innovation Manager, Bruntwood科技


尼克McCafferty, Business Innovation Manager at Bruntwood科技, began the afternoon's session with an overview of the AI sector across Greater Manchester and some of the ways that Bruntwood科技 work with businesses across the region.

Our first presentation of the afternoon was delivered by Mark Chamberlain, 洛克卢斯的首席传道者, who discusses how AI driven virtual assistants can boost CX and drive sales.

With Gartner predicting that virtual assistants will soon automate 80% of call centre agent tasks, Mark explained the importance of building chatbots that go beyond the happy path and are able to understand when things aren't right, 表达同理心, detect sentiment and work alongside human agents.

Next up, Dr Maria Aretoulaki, Principal Consultant Consumer Solutions & 经验 GlobalLogic discussed how we can make voicebots and chatbots great again - covering the history of voice and conversational AI, 这些年来它是如何演变的, and the move towards "explainable" voice and conversational AI.

  • There is nothing “Intelligent” about Artificial Intelligence, if all it’s based on is massive amounts of data that has not been checked, 纠正, 由人类清理和管理.
  • 你不能处理自然语言, whether Voice or Text / Chat without knowledge of Linguistics, 语义, 语用学, 社会语言学, 心理语言学.
  • Human expertise in Computational Linguistics, VUI and CUI Design and Speech Analytics, and curation of large language datasets ensure Explainable and robust Voice & Conversational AI and the move from NLP to NLU.
  • Conversations can be automated and dynamic, but should also be controllable and customisable. Some type of “scripting” and “process flow” is necessary for intelligent dialogue.
  • Following Best Practice in Explainable Voice & Conversational AI has saved GlobalLogic's B2B clients up to $10 million annually in each case resulting in increased bot and IVR containment, reduced Contact Centre agent handling time and a much better customer experience.

This was followed by a very entertaining presentation by Professor Nira Chamberlain, Professional Head of Discipline for Data Science at 阿特金斯.

Professor Nira discussed the Theory and Application of AI Strategic Modelling, summarising that the role of AI Strategic Modelling is to:

  • 预测
  • 理解
  • 影响决策

Our final talk of the afternoon is delivered by James Procter, Client Director at Robiquity.

James will be discussed how Intelligent Automation can enable businesses and their people the time to fulfil their core purpose.

"We need to shift from solution to service design to enable people the time to fulfil their core purpose."


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Bruntwood科技 is the UK's leading property provider dedicated to driving the growth of the science and technology sector.

Bruntwood科技 provides the environments and ecosystems that science and technology businesses need to form, 扩大和成长, through high quality office and lab space and business support, 提供融资渠道, talent and new markets through an unrivalled public, 私人, 学术, 临床合作伙伴网络.

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